Pay Per Click Campaigns that fail with
Google Adwords or Overture?

Quick…how many marketing strategies can you name to flood your business with thousands of fresh dollars starting in just 15 minutes? It’s a fact, the fastest most reliable strategy is a pay per click management campaign that uses either Google Adwords, Overture ( Yahoo ) or something similar.

The problem is, however, that even though you may be a marketing expert, pay per click is a specialist area and that the number of strong online marketers who have tried and simply given their good money to Google is reflected quarterly in the highly profitable Google fiscal sheets. If you are an experienced marketer and you are about to test these waters, don't enrich the Pay per Click search engines without enriching yourself. For example, how do you know if you’ve got the right keywords? Should you bid higher? How many ads should you be running and what will get the most clicks? And, how do you screen-out unqualified tire-kickers from clicking on your ads and running-up your credit card bill?

So, what’s the solution? Consider getting a pay per click consultant with Google Adwords experience to help optimize your profits. A pay per click consultant can spike your profits upwards (if he’s competent) and do so in just 15 minutes. But, how do you know if you really need a Pay Per Click or Google Adwords consultant? If you are already running online ad campaigns, particularly with Google how do you answer the following questions

At least 6 obvious numerical signs exist revealing your Adwords campaign optimization. So, try diagnosing your optimization by asking yourself, “Does my campaign have any of these 6 indications of low optimization?”

6 Signs of a Pay Per Click Campaign
gone seriously wrong

	Poorly done Campaign	Highly Optimized Adword Campaign	Some Campaigns look like this
1. How long did it take to set up, test, and optimize your campaign?	A few hours	~30 hours	a few minutes...
2. How many keyword phrases do you have?	Dozens of keywords	Hundreds-thousands of keywords	Less than 10 keywords
3. How many negative keywords do you have?	A few negative keywords	Dozens of negative keywords	negative keywords - Whats that?
4. Have you turned off the Content network?	No, I pay the same price for Content as Search	Yes, but then i turned it back on with very different pricing levels	What is the Content Network?
5. When your keywords are searched, how many display highlighted in bold in the headlines?	Less than half of the keywords	Most of the keywords	None - Why should they be bolded?
6. How many test ads do you have?	A few test ads	~100 test ads	None - Why waste money on test ads?

These 6 indicators are clear fundamental signs that there is possibly a problem with the campaign that you or your company may already have. If you are already a professional Pay Per Click consultant and you have missed even one of these six, stop taking money from your clients and learn your craft.

In addition to solving those 6 problems above, a Google Adwords consultant should be able to help pinpoint several other highly profitable opportunities for you, especially by rewriting your ad copy.

11 More ways that A Top Pay Per Click/Google Adwords Consultant
can double your PPC earnings

Even a rookie Google Adwords consultant should be competent enough to help you…

• Get on the 1st page of Google for hundreds of keywords.
• Move-up higher on Google’s 1st page without increasing your bid.
• Breakout from a mediocre clickthrough rate by writing more persuasive ad copy.
• Screen-out unqualified tire-kickers from exhausting your budget.

However, with an advanced Pay per click / Google Adwords consultant one would also discover…

• The 2 characters to add to your headline to boost the clickthrough rate 30%.
  
• The Display URL trick to jack-up your clickthrough rate 30%.
  
• Another Display URL secret to boost clickthroughs ~10-15%.
• Why the number 1 position for a keyword phrase is not always the best
• When the number 1 position for a keyword phrase is definately in your favor
• How and Why Google rewards the smart client instead of the deep pocketed client
• How a calculating pay per click specialist can pay only 10 cents per click for a keyword that others are paying a dollar or more for

Still wondering if a Pay per click / Google Adwords consultant is really worth it?

Then, ask yourself these 2 questions...Have you ever written ad copy that sold millions of dollars? How many advanced copywriting secrets do you know, only a few, or dozens?

So, what do you think? Do you need a top Google Adwords consultant to help optimize your profits? Contact