Opt-in Pages - What's the big deal with optin anyway?

Opt-in Pages

I came across some interesting "facts" late last year. Sorry for not reporting earlier but couldn't resist making some money of them first before publishing for the rest of the world.

Qualified interested online Traffic
Conversion from regular html sales letter less than 1%
Conversion from long sales letter 2% ( Surprised ? )
Conversion from opt-in using autoresponders 15% or more

Someone wise and powerful even publicly stated that he was converting up to 60% using the opt-in autoresponder method.



First, what is an opt-in page?

It is sometimes called a squeeze page and its loved by marketers and generally not liked by the public. I loosely use the term generally not liked because its not hated like popup or pop-under pages but some of the public find it slightly distasteful.

Distasteful because someone is going to definitively get sold on something. No question about it.

The two way opt-in sales proposition is:
Does the customer take the irresistable offer on the page and give up their email?
Or does the customer sell the webowner on the fact that they are not interested, and just leave?

Love it or hate it, sooner or later while you are urgently searching for something that you want, you will come across an opt-in page that sufficiently motivates you to leave your email address in order to recieve or participate in whatever the program happens to be.

For marketers, who might pay up to 8 dollars per click for a potential customer - the opt-in or squeeze page is a necessity.

More on why its a necessity later ...



Find article under:
optin pages
optin
1shoppingcart
autoresponders
customer retention
autoresponder
offline marketing
opt-in pages
opt-ins
online marketing
marketing
internet marketing
business opportunities
long sales letter