Search Engine Journal » Google Tags & Bookmarks : SEO Implications

Search Engine Journal » Google Tags & Bookmarks : SEO Implications: "Bookmarks as Part of “Personalized Search Objects”


Here is a very interesting article that i must admit, i ignored when it first came out. It concerns Google's new bookmark facility which allows one to save their favorite sites online with Google then have these fab sites available to review while at another computer.

This facility is not new, del.icio.us, furl and technorati have had similar type facilities for quite some time now.

The question or issue is how Google is going to use this bookmarked data.

Personalized search may begin with the use of a bookmark manager, which makes it easy to create, modify, delete, and save bookmarks on the network. It would also provide information about those bookmarks to the search engine. The search engine can return searches based upon documents linked to in the bookmark manager alone. Those bookmarks can be shared over different computers. The manager may also include user ratings for different documents bookmarked. Multiple user personalities can be defined in the bookmark manager, with “recommendations” based upon those different personalities.

The bookmarks in the bookmark manager may be part of a “personalized search object” which could also include the history list of the browser. That personalized search could be combined with a general search on the web, or may display both types of searches side-by-side. A number of different ways to sort results are noted in the patent application, including sorting of the bookmarks by user ratings, and possibly even sorting of the general ratings based upon topics defined by the users bookmarks.

More than URLs Measured

Repeat visits to a site, amount of time lingering at a bookmarked page, and infrequent use of some bookmarks may also be measured,"

Article may be found under
search engines

google bookmark


seo


search

google patents