SEO Myths

Promotion World : Don't Let SEO Myths Confuse You: "What do you need to do in order to get high rankings in all of the search engines then? The truth is this: no matter how these search engine’s algorithms differ, they all take into consideration the importance, relevant content and navigability of your pages; so work on these. With these, you won’t need to crack algorithms."

Monica Lorica, thanks for an interesting article. http://www.promotionworld.com/se/articles/article/060704dontletseo.html

However, i disagree strongly with your bias torwards simply creating better content. No man is an island, and a great website with no backlinks or credible references pointing to it whether that is in the form of backlinks or social networking references is still a website that can't be found easily, if at all.

Nearly all search engines look at the credibility of a site in terms of its backlinks and the topic of the pages that backlinked to it, as well as the link text. Type in miserable failure into Google and see what site comes up first.

Well, let me save u the time. Its George Bush's site. Do you suspect that his people put miserable failure somewhere in the text of the site?

You can be assured that they most emphatically did not.

A SITE needs great content, Monica, but it also needs credible backlinks and in some cases those backlinks can be more highly valued by the search engines than the content on the site.

In addition to ranking high in the serps ( search engine results ), most sites are usually attempting to engage their customers.

To engage their customer base, a website must entice the incoming visitors to give up their email address in return for some type of stated value ( hopefully )

A set of coordinated low key sales messages with highly interesting ( or provocative ) content should then flow steadily to the potential customer as a way of attempting to engage that potential customer to interact with the site.

So, there is considerably more involved than merely great content, though we agree wholeheartedly with the view that great content should be the basis of the site itself.

While on the topic of natural search engine results, let me also repeat that it can take months to achieve such results particularly on highly competitive keywords.

Most customers can afford to budget a few hundred dollars to test whether or not a much faster route can be had by putting their keywords up in the sponsored results so that qualified traffic can see their site near the top of page one and start perusing and interacting with the site immediately.




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