Google Releases New Web Page optimizer

This is a most impressive tool in an area most often overlooked due to the complexity of attempting to figure out which 7 or 8 combinations of page factors from amongst 50 or 80 are most influential in getting the browsing public to convert real customers.

There were several tools on the market prior to this that attempted to do multivariate or taguchi testing, however with the exception of just 2 products most were fairly expensive and more than merely a little difficult to use.

Search Engine Marketing Blog by ineedhits: New: Web Page Optimizer for Google AdWords Clients: "Google has released a new tool that allows its AdWords clients to carry out sophisticated page testing and improve the conversion of landing pages - for free.

Anyone who runs a website knows how critical good conversion of you web pages is and how small changes to your page content can have a dramatic (positive or negative) influence on your conversion rate.

The challenge for most small businesses so far has been that testing various combinations of the elements on your web page and trying to determine which combination results in the highest conversion, is not easy. You have to be able to make frequent changes to your website, and also have very good analytics and reporting to determine statistically significant results. So when website owners do any testing at all, they often resort to fairly simple A/B tests - you change one single element at a time and see which version of your page performs better. Seeing real impact on conversion with this approach can take a long time, and you might also miss out on winning combinations of different page elements."

As mentioned, Google's Website Optimizer is currently in a limited beta release. If you are an AdWords advertiser, you can apply to be included in the beta test phase and find more information on Google's Website Optimizer info page.

You can find more informationon it here