SEO Articles

Articles and commentary on the latest search engine optimization tips, tricks and hints. Where a technique is black hat, we definately let you know.

 

Monday, May 29, 2006

Google Notebook & Google Rankings

I found this great article today on Page Rankings and Google. Apparently, large numbers of relevent backlinks while still valuable may not be quite as valuable as being noted or google notebooked...

Google finally released Google Notebook today. Google Notebook is a resource provided that allows you to take notes on web sites that you visit. You can mark your notes as private or share them with the rest of the world.

You can compare this to delicio.us, furl, stumbleupon, etc. as a recent way in the past to help increase your web site rankings that would provide links to your web site.

However, because of new developments there is another stronger reason to consider these options. With the Google BigDaddy update, resources point to the development of enhancing searches by what people 'bookmark' and take 'notes' to be a stronger ranking factor than in the past!

With the greater number of pages being indexed it is becoming harder to rank web sites according to traditional methods. Google is actively pursuing ways to make the searches more accurate using users input, in ways such as Google Notebook for example. Matt Cutts of Google has an in depth blog on BigDaddy that enlightens this point.

The BigDaddy Blog can be found here.

Here are a couple of excerpts from the blog describing what BigDaddy function is. When you compare it to the recent development of Google Notebook and other services out there such as furl, stumbleupon, and delicio.us you can see how having your web site getting 'note'ed, 'bookmarked', 'furl'ed, and 'stumbled upon' can help with your rankings.

More here

Keywords
Google Notebook
furl google rankings
delicio.us bookmarks
furl back links

Sunday, May 07, 2006

Submit site - Submit url Your Search Engine Invisibility

Submit site

Last week, I blogged about how easy or difficult it was to achieve total invisibility for your web site or online property. You can read that submit your site article here.

We briefly touched on accidental ways of cutting off your nose, such as incorrect robots.txt file, metatags that exclude search engines robots from looking at your page as well as the incredible value of good content.

I also mentioned very strongly this repetitive "submit site" phrase. Yes, submit your url / site or it can't be found.


Well I have done it, almost ...

Too simple huh? Just submit to a few dozen directories and search engines?

Well, i thought so too, and I am pleased to announce that I have in fact submitted most of my 20 url/sites to at least 40 search engines. In truth, prior to last month, I had submitted a few of my important sites to more than 40 search engines and 60 directories. Boy were, we proud of ourselves.

But was that enough? One would think so, but in reality the more backlinks there are that are point back to your site, is the more valuable your site credibility becomes in the search engines.

There are hundreds, no thousands of worth while directories that we should have painstakingly found and then found our specific category and submitted to. Right, but that was too much work, so it wasn't going to happen...

Though there are a dozen main search engines, there are also hundreds of minor search engines whose results are spidered by Google in order to find sites that may have been missed.
And there are thousands of FFA's that will take links. Some of these are great and others are medicre but most of these backlinks taken altogether count positively, especially if the links are put into relevant categories.

Every time, your site shows up in one of these minor sites, Google/Yahoo/Msn adds a vakuable back link to your sites' link count.


The Problem with Doing it Manually


But search engine submission or submiting sites can be very tiring. It takes weeks and even months to submit one's half dozen websites to hundreds of search engines and directories.

And in truth, until recently, we had not done a thorough job of search engine submission. In truth, as many of you will recognize, we had done a pathetic job and had not really thoroughly done this "submit site" thing at all.

We had a meeting a few months ago, and decided that, we would take everything that we knew on the topic and simply automate it. In the past, automating the site submital problem had its own set of problems, so we used natural means to overcome some of those.

My programmers have now written a tool that automates this search engine submission process in a way that the search engines find compatible.


Importance of Search Engine Submission

But first, let's understand -- why is this site submit thing even important?

Well, if you ask a complementary website for a backlink to your site, the group considering your request is likely to check your alexa.com and google.com PR and the number of other sites already backlinking to yours.

So, what's wrong with that? Well, let's suppose you have a new site and no one has linked to it yet. Or even an older mature site with few backlinks from

Do you see a circular reference here?

You send an email or make a phone call to a group in a complementary area to yours. You ask for a backlink or a reciprocal link to your site, and they decide that because you have none of those they won't link to you either.

Though this might disturb you, they have strong reasons for not linking back to you, especially if you have not been able to attract or establish a significant number of backlinks already.


Backlink Problems associated with new sites


The reasons could be
  • Your domain name or its ip address may be blocked or blacklisted in several search engines
  • Your domain may be sitting on a shared ip address that includes adult too.
  • Your domain name may be sitting on an ip address used by email spammers in the distant past
  • etc etc
So, a lack of credible backlinks to your domain, is a possible warning signal to experienced webmasters.

What can you do about it?

Simple, let us do it for you.

Fill out the form here at pay per click specialist http://www.payperclickspecialist.com/contact.html

There will be a 49.95 Paypal link on that page that also accepts Visa and MasterCharge.

We will submit your website to 1350+ websites within the next 24 hours. You will start to get hundreds of confirmation emails within hours, some of them will require you to click on a link to confirm that your email is correct.

Some of the links that point back to your site will be one month or 3 month ads that can attract qualified visitor clicks.


But How Effective - Truly effective is this submission process ?

But at the end of the day, this process will put a minimum 1,000+ backlinks to your site.

This is not the end of your backlinking strategy as it creates a strong backlink strategy but this strategy is not keyword relevant which is the next major search engine optimization process.

We are going to be honest with you, and let you know that while the major search engines are all represented in the submit, so are some of the most important directories that will allow us to submit to them. We have found that this effort can increase a site's traffic by several hundred to several thousand visitors per day.


This process of building a backlink structure to your site is natural and is what is expected by the search engines. It is how your site builds credibility. So, after putting a few hundred links back to your site, which grows to a few thousand by the time the search spiders found them all a few weeks/months later is going to give you positive results in the natural search engine listings.


A few important directories like about.com and dmoz.org will not allow automatic submission.

These are a part of about 30 very important directories which will not allow automatic submission. We say, that they are important because some of them have google Page Rank of 5 to 9 on their pages, and backlinks from groups such as these can be very important for a number of reasons.

You will see an advanced submission option that will allow us to manually submit for you. Some like Dmoz have a pretty specific format for what they want to see in the submission. Our experienced submit personnel can ensure that its done correctly for you.


Is there a potential downside to doing this.

We would like to say there are none, but there is at least 1 that we know of.
A few of the more advanced search engines like Google, in a perfect world would like to see a natural backlink structure built up over a period of many months.

However, we have several other approved services for clients such as Public Relation publishing and article publishing which are approved activities by Google, Yahoo and Msn. Continued use of these facilities can also build a huge spiderweb of relevant backlinks rather rapidly. We know that they are approved because our clients rank highly in Google News and other such places when we engage these services for them.

Improvements to our submit program

We are adding more ad agencies, directories and search engines to our program weekly.
We have already had a few customers complain - yes complain that the value offered is incredible and the cost for other customers should be increased.

Submit your site today and start the following important process ...

  • Increased visibility
  • Increased backlink structure
  • Rise in your natural search engine results across all engines
  • Rise in your natural traffic from all search engines
  • Possible rise in your Google PR.

Or wait, and watch as your competition grabs your natural qualified traffic.

Click here and get thousands of links now.


Keywords:
  • Submit url
  • Submit site
  • Submit Search engine
  • submit web site
  • submit site search engine
  • submit

Friday, May 05, 2006

Pay Per Click ROI Report

Pay Per Click ROI Report

Firstly what is Pay Per Click? Bear with us if you have read part of this definition before.

Pay Per Click is a methodology wherein, if you have a service to sell and wish to NOT spend the next 3-4 months attempting to get into the difficult natural search listings, you can simply buy a sponsored link and start getting traffic tomorrow.

In short, Pay Per Click, allows one to create a customized ad that can be seen by thousands of qualified potential visitors, then Pay Google or Overture money only when the ad is clicked on.

Yes, there is the potential for click fraud abuse and this is something that Google and Yahoo have built some serious algorithms to fight against.

A Pay Per Click ROI Report is a Return On Investment Report that shows how well the Pay Per Click Campaign is doing.


How can Google or Overture ( Yahoo ) know how well a campaign is doing? As a Pay Per Click client, you have the option of using tracking code on your thank you pages to confirm whether a sale was generated.

Of course this is really quite a simplistic explanation. In truth, sometimes one needs to track other things like

  • lead generation
  • actual sales
  • Is Web Community hitting specific site pages
  • etc

Also, some sites have multiple offers and Google gives the ability to create specific channels to allow tracking of signups, sales, lead generation on not only your own site, but across emails, ad trackers and other such tools.

So a Pay Per Click ROI Report is likely to be broken down into channels, so that the value of each segment being tracked is easier to review and analyze.

There is a company called atlas who makes a rather interesting tool for tracking Pay Per Click ROI Reporting across not just Google but also the Overture network.

This highly useful tool is probably the first of its kind, and we expect to see many more.

For more information on Pay Per Click ROI Reporting click here and send us your information.

We would be happy to discuss any requirements that you may have over the phone after recieving your information.



Keywords:
  • Pay Per Click
  • Pay Per Click Advertising
  • Pay Per Click banner advertising
  • Pay Per Click program
  • Pay Per Click Search Engine
  • Pay Per Click Management



Pay Per Click Banner advertising

Pay Per Click Banner Advertising

Firstly, for those new to this area, what is "Pay Per Click Advertising" ?

By now, everyone is aware that somewhere between 40-60% of the internet traffic may have started their daily trek at one of the primary half dozen search engines.

There was an interesting article yesterday that says that the actual online traffic is now 651 million users. It attempts, I suppose to integrate the fact that tens of millions of users surf from offices, china, aol, sympatico, earthlink and other places where their individual ip addresses are not easily tracked.

But in any case, Billions of searches are done monthly on the search engines, and a great way to get qualified traffic to your site is by being at the top of the natural search listings on these engines.

To get to the top of the natural search listings is near impossible for truly competitive keywords like
  • loans
  • mortgages
  • sex
  • realestate
  • credit cards
  • etc
So, what can be done? Well two things. Either

  • Hire a highly competent SEO Firm and wait 2-3 months for non-guaranteed results
  • Buy your way into the sponsored Listings and be visible tomorrow
For most of my customers, who are in a hurry, the latter is preferable.

Hence the term Pay Per Click Advertising in which a company places an ad in the sponsored listings and pays only when a potential customer has clicked on that ad.

Pay Per Click Banner Advertising uses banners which Google places strategically on partner sites. These banners can be animated gifs but are limited only by a specific file size and content which must be family approved.


Pay Per Click Banner Advertising can also be used for branding purposes. This is especially useful wherein a client will have a new product that has not yet been made popular. Customers are not already searching for this clients product because they don't even know that the genre or category of product exists.

Using a PR Campaign coupled with Pay Per Click Banner Advertising or Site specific Banner Advertising can be an effective way of both testing the marketplace and creating brand awareness.

Pay Per Click Banner Advertising can also be much cheaper than text advertising because it runs on the content network, where it is possible to bid much cheaper on many of the competitive keywords.

To see whether this might work for you, try contacting us here for pay per click banner advertising.

It can take us but a few minutes sometimes to evaluate the effectiveness of various types of media push.

For a limited time, we also have a $100 free Google Traffic Campaign in place. It requires qualification, but qualifying is really not difficult at all.

Try it and see, jump onboard and get your own Pay Per click banner advertising.


Find article under:

$100 in Free Google Traffic

Free Qualified Google Traffic

Usually, i write seo or search engine optimization articles and put those in this space. However, due to a number of queries from interested first time users, I am going to run a promotion in which I give up to $100 in free traffic to a few qualified users/companies each week.

There is a form right here which you need to fill out and send to me, I will do the research on your particular industry ( if i haven't done that market sector in the past ) and if the research shows that your pay per click campaign is going to be an absolutely HUGE winner ( yep, i can sometimes tell way in advance ), then I will push up to $100 worth of Google traffic to your site if you sign up as a customer.

If the results show that you will have modest but strong results from the Pay per click campaign, then I will gladly put in $50 in free Google traffic.

Why Free Google Traffic?
Well, its a way of proving first that the pay per click methodology works.

Does a customer have to put any money in?

No, initially, they don't. They do need to register a credit card with Google, to show that they are serious, however the rest is up to me.

So hike over to this page pay per click bid management

or click here

and let's get some free qualified traffic running over to your site.

Bon Apetit.


Key words

  • Free Traffic
  • Google Traffic
  • Free Web Traffic
  • Free Traffic Exchange
  • Free Site Traffic
  • Free Traffic Generator