Opt-in pages - Seeking a solution or Answer to Problem?

To Opt-in or not to opt-in ?
Yesterday, we completed our article with this line

For marketers, who might pay up to 8 dollars per click for a potential customer - the opt-in or squeeze page is a necessity.

More on why its a necessity later ...

That article on opt-in or not to opt-in was here

So, let's look at the statement that opt-in is a necessity.

It all comes down to math.

If you are an online marketer, one way or the other you are paying to acquire each customer.

Think about it, whether it was

• word of mouth ( generally the least expensive and best ) or
• a pay per click program set up by yourself or
• a pay per click specialist or
• you took the time to create a number of on theme backlinks from other sites to yours

- any way you cut it, your valuable time was used in a one off situation, your hosting costs are being incurred ( and hopefully paid ) and or you paid for that traffic very directly.

There are costs associated with getting qualified traffic to your web site or even to the door step of your retail business.

For those that engage in PPC or Pay Per Click advertising, the costs are clear and quite stark. These costs are incurred directly on ones credit card and the Pay per click management reports enable one to see quite accurately what the costs paid for.

So, let's really do the math.

If your Google management reporting facility lets you know the following:

• 8000 Impressions ( which you don't pay for )
• 200 clicks ( 4% CTR )
• Avg CPC $2.00

This means that you recieved 200 clicks with an average cost per click of 2 dollars each.
If you converted 1% of these to a sale, that would be 2 sales generated at a cost of $400.

Obviously, the profit on each sale would need to pay for the cost of the sale right?

Well, simplistically speaking yes. A mature well funded business would be hoping for repeat sales from the customer but most businesses would prefer or like to see the cost of the sale covered by that first sale.

So, in the above scenario, the cost per sale is 400 dollars.

What variables could be tweaked to lower the cost per sale?

The most obvious one, and the one that most marketing departments would focus on would be the conversion rate. Above it was 1%.

But suppose that could be tweaked to 4%? Would that not drop the cost per sale to 100 dollars? And would that not incredibly open up the number of products that a seller could sell?

Even at 100 dollars, this is still quite expensive for many businesses, so looking a little further out at the life time value of a customer would yield a much more attractive curve.


Stay tuned, tomorrow we look at a few simple ways of growing a customer list with incredible speed.


Find article under:
optin pages
optin
1shoppingcart
life time value
aweber
monstercommerce
autoresponders
customer retention
autoresponder
offline marketing
opt-in pages
opt-ins
online marketing
marketing
internet marketing
business opportunities
long sales letter

Opt-in Pages - What's the big deal with optin anyway?

Opt-in Pages

I came across some interesting "facts" late last year. Sorry for not reporting earlier but couldn't resist making some money of them first before publishing for the rest of the world.

Qualified interested online Traffic
Conversion from regular html sales letter less than 1%
Conversion from long sales letter 2% ( Surprised ? )
Conversion from opt-in using autoresponders 15% or more

Someone wise and powerful even publicly stated that he was converting up to 60% using the opt-in autoresponder method.



First, what is an opt-in page?

It is sometimes called a squeeze page and its loved by marketers and generally not liked by the public. I loosely use the term generally not liked because its not hated like popup or pop-under pages but some of the public find it slightly distasteful.

Distasteful because someone is going to definitively get sold on something. No question about it.

The two way opt-in sales proposition is:
Does the customer take the irresistable offer on the page and give up their email?
Or does the customer sell the webowner on the fact that they are not interested, and just leave?

Love it or hate it, sooner or later while you are urgently searching for something that you want, you will come across an opt-in page that sufficiently motivates you to leave your email address in order to recieve or participate in whatever the program happens to be.

For marketers, who might pay up to 8 dollars per click for a potential customer - the opt-in or squeeze page is a necessity.

More on why its a necessity later ...



Find article under:
optin pages
optin
1shoppingcart
autoresponders
customer retention
autoresponder
offline marketing
opt-in pages
opt-ins
online marketing
marketing
internet marketing
business opportunities
long sales letter

Free Google Traffic

Free Google Traffic is available for a number of first time pay per click users. Click here pay per click management for more information.

We had made this promotion availabe last month and had stunning pay per click results for a few lucky clients.

Here is how it works. You open an account with Google but put NO money in it. Register with us, let us manage your account - 5 sets of keyword phrases for this initial test, and we will get Google to put in the first 50 dollars.

If you get conversions, or leads generated, sign up with us to run a campaign and we put in the second 50 dollars into your per per click management program.

Alternatively, contact us here on our pay per click management contact page, fill in the blanks and we will get you going.

Feeling lazy, then call us here 1 800 211 0644.

Can be found on these terms
pay per click
search engine optimization
pay per click management
search engine optimization company
free traffic
free online traffic

Search Engine Journal » Google Tags & Bookmarks : SEO Implications

Search Engine Journal » Google Tags & Bookmarks : SEO Implications: "Bookmarks as Part of “Personalized Search Objects”


Here is a very interesting article that i must admit, i ignored when it first came out. It concerns Google's new bookmark facility which allows one to save their favorite sites online with Google then have these fab sites available to review while at another computer.

This facility is not new, del.icio.us, furl and technorati have had similar type facilities for quite some time now.

The question or issue is how Google is going to use this bookmarked data.

Personalized search may begin with the use of a bookmark manager, which makes it easy to create, modify, delete, and save bookmarks on the network. It would also provide information about those bookmarks to the search engine. The search engine can return searches based upon documents linked to in the bookmark manager alone. Those bookmarks can be shared over different computers. The manager may also include user ratings for different documents bookmarked. Multiple user personalities can be defined in the bookmark manager, with “recommendations” based upon those different personalities.

The bookmarks in the bookmark manager may be part of a “personalized search object” which could also include the history list of the browser. That personalized search could be combined with a general search on the web, or may display both types of searches side-by-side. A number of different ways to sort results are noted in the patent application, including sorting of the bookmarks by user ratings, and possibly even sorting of the general ratings based upon topics defined by the users bookmarks.

More than URLs Measured

Repeat visits to a site, amount of time lingering at a bookmarked page, and infrequent use of some bookmarks may also be measured,"

Article may be found under
search engines

google bookmark


seo


search

google patents