Google's New Patent Translated

Nicely written article by Kim that I found today on Google going after yet another patent.

The fact that they are patenting or in the process of doing so, does not mean that this new patent may actually get used, but for those interested in the potential direction of the future google algorithms, this is a very strong indicator.

Google's New Patent Translated: "'In an implementation consistent with the present invention, the set of favored and non-favored sources may be automatically determined.

To accomplish this, exemplary queries in the query theme may be classified into a set of topics (e.g., an online topic hierarchy, such as Yahoo!, Open Directory, or Google) using the approach for classification described above. Web hosts that appear in the URLs associated with the best matching topics to the query theme may be taken to be favored sources.

For example, if the query theme is 'sites that help in finding accommodation,' then web hosts listed under the Open Directory category 'http://dmoz.org/Recreation/Travel/Lodging' can be taken as favored sources. '

In addition, they have also combined with this a new system of relevancy and theme-based queries to improve their results.

'For example, for the query theme 'sites that provide free downloads,' web sites that actually provide free software downloads would be considered 'favored sources' and web sites that mislead search engines with words such as 'free' and 'download' (popularly known as 'spam techniques'), but do not in fact provide access to free downloads, would be considered 'non-favored sources.'

The patent application infers that 'resource' sites have a brighter future in the search engines, especially Google"

What all of this means is really that content, content, content is important.

If you are spending all your time as an seo professional attempting to fool Google, Yahoo or MSN, you might want to put a little of that time into creating compelling content that others will like and bookmark.

Don't assume that your readers will remember to bookmark your page. Actively encourage them to do so. Furl, De.li.cio.us and stumble are a few of the online bookmarking entities that will be used by the search engines for determining popularity.

Please bookmark this page.


Bookmark this at Del.icio.us


Warm regards