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Thursday, March 19, 2009

Proven Article Marketing Strategies To Win Online

By Michael Fleischner

For anyone doing business online, article marketing is one of the most popular ways to improve your search engine optimization efforts. With the introduction of article submission tools, the task of distributing your articles across the Internet is easier than ever before. There are a number of rules you should follow if you want to get the most from your article marketing.

In this article, I will provide article writing and submission guidelines that I've used to improve the overall effectiveness of my submissions and virtually guarantee that articles are placed on pages with a high Google page rank.

Article marketing gives your article content a life well beyond a single listing. Website owners visit article aggregation websites to find relevant content for their website, blog, or ezine. Your article can be published for quite some time after it's submitted and posted. The real value of article submission is when third party sites provide a link back to your website in exchange for the content you have provided them.

Make Sure Your Article Is At Least 500 Words. Too often I see articles that contain a few words short of the minimum required. Many article submission websites have a length requirement of 500 words or more. I like to exceed the minimum threshold by at least 35 words so that web sites that do not count prepositions still measure more than the minimum.

Construct Your Article Around A Specific Keyword Phrase. When you write an article about a particular subject, select a keyword phrase that helps to promote your website or service. The result is that search engines find your content easily based on the keywords you've used.

Create A Strong Headline. By developing a catchy headline, readers are pulled into your content and take notice. Even though your primary purpose is content distribution and building in-bound links to your web site or blog, don't lose sight of promoting your content in a valuable way. Article submission works best when your headline requires individuals to stop and take notice. This leads to greater awareness and action among webmasters seeking content.

Create A Compelling Headline. By developing a catchy headline, readers are drawn into your content and take notice. Even though your primary purpose is content distribution and building links to your website, don't lose sight of promoting your content in a valuable way. Article submission works best when your headline requires individuals to take notice. This leads to greater awareness and action among webmasters seeking content.

Use Article Submission Software. There have been a tremendous number of advancements in the area of article marketing during the last two years. The market offers a number of article submission software packages that can automate or semi-automate the submission process. Although nothing can fully replace authoring your own content, article submission can be made easier with the help of article marketing software and technology.

The use of article marketing is paramount to improving your online search engine rankings. Now that online tools and software have been developed to enhance the effectiveness of your article marketing, significant time should be spent finding the right tool for you. This eliminates the need for wasting significant time writing and or submitting articles to the right directories and getting the results you're looking for.

Article marketing continues to be a great way to improve your websites search engine ranking. With the help of original content and links back to your website or blog, search engines take notice and assign your site a great deal of value.

Anyone doing business online, then you must consider article marketing as a key search engine optimization strategy. Not only can article marketing help you promote your website, but original content is viral in nature and builds your traffic to your website over time. - 16655

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