7 Services & Fees for PPC Advertising
On Google Adwords and Overture

1. Write a PPC Campaign Optimized by 100 Tests Ads in 30 Days-

• Identify lists of the most relevant, highest traffic keywords
• Identify negative keywords to screen-out unqualified clicks
• Ask your approval of positive & negative keywords
• Divide positive keywords into separate Ad Groups to boost CTR
• For each Ad Group, write different ads for maximum CTR
• Suggest bid amounts based on conversion rate, ROI & reorders
• Write test ads for 30 days to improve CTR, CPC, & ad position
• Track conversions, and delete non-converting keywords
• Consult with you for 30 days
Google Adwords: $2500+ (or local campaigns with 7 days tesing and consulting for $1250.) Overture: $750 (only 7 days consulting.)

2. Beat Your Best, PPC Ad-

Email me your most important control ad and keywords from Adwords. Then, I'll email you several suggested ad copy variables to test, with words, phrases, and sequences, you may have never thought of. (To raise your clickthroughs even higher, try service #1 above, with 30 days of test ads.) $495 paid in advance.

3. PPC Keyword Selection-

Are you sure you know which keywords your prospects are searching? Targeting unqualified, low-traffic keywords has blown many budgets. But, targeting qualified, high-traffic keywords has created fortunes overnight. You'll get a list up to 500 of the most relevant keywords, ranked by the # of searches/month. $200 paid in advance. (Contact me for a quote on catalog products.)

4. PPC Telephone Consulting-

Ask any questions on your mind, including keywords, programming, copy, etc. $100/hour paid in advance.

5. PPC Campaign Optimization-

Show me (by email, fax, mail, or login) your 2 Adwords pages: Main Campaign, and View All Ad Groups. (Unless the client is a very advanced Adwords marketer, I often advise them to start over from scratch.) Then, choose the optimization option that best fits your needs:

$2500+/Adwords, $750+/Overture, $4000/week, $800/day, or $100/hour.

6. Headline/Name/Title Testing-

Do you want to know...

• Which webpage, direct mail, or space ad headline will sell more?
• Which book title will become a bestseller?
• Which product name will become branded?

Let's test it scientifically on Google Adwords. You supply the headlines, names, or titles to test: $500. I create the headlines, names, or titles to test: $2000.

7. PPC Outsourcing-

Want PPC prospects, without any financial risk to you? Here's the deal:

• Forget my $3250 fee to write Adwords & Overture campaigns.
• I'll pay the cost/click monthly credit card charges.
• I'll manage the campaigns at my expense.

In return, I'll expect fair commission rates, and an exclusive contract. To qualify, you must have a documented, high-conversion rate from search.

For multiple products (such as catalogs,) email me for a quote. For all above services, client must fill-in the PPC Advertising Survey. To schedule a time for your service, email me now at: Contact.